Source: Porsche

Technology, entrepreneurship, music that inspires you to dance, three Porsche Cayenne vehicles and a plethora of female role models: Porsche Digital Lab recently embarked on an exclusive innovation tour of Berlin and Hamburg alongside dancehall crew “Chefboss” and ten influencers from the German digital scene. The tour was all about discovering something new, with a consistent focus on creativity, new networks, inspiration and broadening your horizons.

The Berlin stop-off points on this joint road trip embraced the technology culture, creating a vibrant and international feel. The theme for the event was “Next Level German Engineering”, and participants included Lufthansa Innovation Hub, Accelerator APX (founded by Porsche and Axel Springer Digital Ventures), start-up companies Civey and HearDis! and even Porsche digital lab itself – Porsche’s innovation laboratory that is located directly on the banks of the River Spree.

Road trip provides encouragement to broaden our horizons

Company founder Janina Mütze explained how Civey is using technology to give everyone access to representative opinion research, and Robin Hoffmann from HearDis! described how intelligent algorithms are being used to analyse music and then tailor it perfectly to create customised audio branding. Henric Hungerhoff, Managing Director of APX, explained to the participants how he and his team support start-ups when they are in the early stages of founding their business.



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