Hyundai Motor Launches #whatsnext Campaign Appealing To Saudi Women

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Source: Hyundai

Hyundai Motor Company announced on August 3rd the launch of a campaign and customer experience program appealing directly to female drivers in Saudi Arabia, following the lift of a decade-long ban on female drivers.

The #WhatsNext campaign celebrates Saudi women’s past achievements and supports their future feats, whilst aligning with Hyundai’s vision to create freedom in mobility. The main campaign film (https://youtu.be/pRdXIrdEZJw) communicates Hyundai’s message of support to Saudi female drivers, through a narrative that follows a Saudi woman as she pursues her dream career as a fashion designer, movie director, teacher and track athlete. The film went live on August 1.

#HYUNDAI #CORPORATE #SOCIALE #AUTOMOTIVE#WHATSNEXT

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